Saturday, August 18, 2007

Digg is the New Enquirer

Yeah it is.

At first Digg was cool and fresh. Now it has become about being "dugg" and not whether or not the item submitted is cool and/or relevant.

To get dugg these days there are a plethora of "flamebait" headlines like "Microsoft Is Finally Going Under!" or "Aliens Steal Chickens!" hanging over one more boring story about Linux is shipping from Dell or Mexican aliens - not Aliens from Uranus.

Digg has gone from being something fun - to a lot of work to find something interesting. I call this the "AOL Effect". Yes, that AOL.

In the beginning, AOL cost about $4 an hour to use. AND it was dialup speed. So the user community in the tech area consisted of computer professionals who were for the most part serious and knowledgable about their craft. Discourse in the Chat Rooms was always civil and informative. You could find real answers to your questions and have a pretty decent conversation. As AOL prices dropped the rooms slowly became more "VB sux" "VB rox" type of exchange, to the point where eventually you couldn't even stand to be in there.

I guess it's a situation where the price of admission determines the value of the experience.

Digg has peaked. MySpace has peaked. Facebook is next and Twitter can't be far behind. It's a scale thing. Signal to noise. Web 2.0 is about architecture but also about fashion and once everybody does it - it's not cool anymore.

So long Digg, I really dug you.

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